February 10, 2010 – Maximizing the Touch Screen
I’ve noticed (and you might have to) that some customers when testing out the Windows Phones will lightly pet the screen surface with the ball of their finger like they would pet a small premature baby monkey… and then they will marvel in utter shock at how nothing is moving.
Although the tenderness is admirable, Windows phones use resistive touch screens (as opposed to capacitive touch screens) meaning that it is activated by pure pressure (instead of activated by “heat”).
The good news is that certain customer segments greatly benefit from resistive touch phones. So please share with your reps these customer segments:
1.) Any women (or men) that have long fingernails. They can maximize their fingernails to glide through the touch screen with ease and efficiency.
2.) Anyone that lives/works in cold climates (outdoor workers, Eskimos, residents of any Canadian city besides Vancouver). They can maximize their gloves to use their Smart Phone and keep warm, at the same time!
3.) Business customers that use a stylus. They can maximize their stylus for precision editing of Microsoft Office documents and Internet Explorer Mobile web browsing. Lacking a stylus, they can use a nearby pen, a prosthetic arm, a twig from the ground…
